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Mon, Mar. 27th, 2006, 12:56 am

Coca-Cola wages war against choice - and tap water

In this age of branding, even plain old milk needs a big ad campaign and celebrity endorsements. But another popular beverage, tap water, has no such support — a tactical misstep that has left it vulnerable to aggressive competitors like the Coca-Cola Company.

The Associated Press
Coca-Cola's entry in the bottled-water sweepstakes.
Coca-Cola offered a glimpse of its battle plan against tap water in an article on one of its Web sites headlined "The Olive Garden Targets Tap Water & WINS."Aimed at restaurants selling the company's fountain drinks, the article laid out Coke's antiwater program for the Olive Garden chain as a"success story" for others to emulate.

The article was posted three years ago but went unnoticed until this summer, when Rob Cockerham, a graphic designer in Sacramento, Calif., stumbled across it. It then spread through Internet circles until Coca-Cola started fielding questions about it and took the entire site down. A spokeswoman said the company was concerned that the site, which was due to be dismantled anyway, might be misinterpreted by consumers.

Wed, Mar. 29th, 2006 11:46 am (UTC)

Response to paragraph 1. Subsistence farmers need not be forced into prostitution. That doesn't need to be the default occupation for people. Same goes with drug dealer and factory worker. The latter doesn't even need to be a bad thing. Governments have made it necessary to merge into Capitalist systems, yes. But this is a good thing.

2. If that's how you ran your family, you'd have rough time economically. You wouldn't have easy access to healthcare, food, communications, etc. See my initial argument against subsistence farming above. You're not adding anything new here. Universal subsistence farming is inefficient and would be retroactive in today's age. We would be worse off than we are now in that situation.

The west is not the only population with food. Western countries are not the only feed countries. Presently there is enough food to go around. However, resources, time, and willingness to distribute that food are not available.

Food is not the only resource the world is lacking. People are without education, healthcare, dental care, heating, sanitation services, etc. These are not niceties. They are necessaries. People would not live as long or with as high a quality of life if we were all subsistence farmers. Agricultural, communications, and medical technology have increased length of life, infant survival rate, and quality of life, historically. Not decreased.

3. I disagree with you. It is healthier for land to be worked by a single farmer and for the land. The earth does not shriek in pain when humans mine it. Metals are good, useful, and allow for more efficient production (even of farming). I agree that fossil fuels are not great to be burning. I'd like it if we could avoid using these too. I also agree that hired hands on farms are inefficient. These people could be contributing to society in other ways. Machines are better for their jobs anyway. They could become scientists, or small business owners. That would be great!