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Mon, Mar. 27th, 2006, 12:56 am

Coca-Cola wages war against choice - and tap water

In this age of branding, even plain old milk needs a big ad campaign and celebrity endorsements. But another popular beverage, tap water, has no such support — a tactical misstep that has left it vulnerable to aggressive competitors like the Coca-Cola Company.

The Associated Press
Coca-Cola's entry in the bottled-water sweepstakes.
Coca-Cola offered a glimpse of its battle plan against tap water in an article on one of its Web sites headlined "The Olive Garden Targets Tap Water & WINS."Aimed at restaurants selling the company's fountain drinks, the article laid out Coke's antiwater program for the Olive Garden chain as a"success story" for others to emulate.

The article was posted three years ago but went unnoticed until this summer, when Rob Cockerham, a graphic designer in Sacramento, Calif., stumbled across it. It then spread through Internet circles until Coca-Cola started fielding questions about it and took the entire site down. A spokeswoman said the company was concerned that the site, which was due to be dismantled anyway, might be misinterpreted by consumers.

Thu, Mar. 30th, 2006 10:48 pm (UTC)

But don't we strive to keep people from being greedy as well? Even an advocate of capitalism (to whatever extent you are one of those) can see that competition and greed aren't the same thing.

I'm not going to present my manifesto for how I think the world should be, because aside from time and space, I don't have a complete one, not even close. I just know that trickle down economic thinking is a crock of shit, as evidenced by the fact that over half of humanity still lives in, at best, pretty bad conditions, despite a massive increase in economic growth worldwide. I also know that a system built on the idea of infinate economic growth in a finite world is at least as stupidly utopian as anything the Marxists or anarchists could come up with. I'm not anti-globalisation, but I think the way it is done now is a sham.

Well, I've never been to an Olive Garden. It's just that you said "if enough people buy into it, you and I will have to adjust", which sounded like a situation where water was less available. Oh well, misunderstanding perhaps.

Nice debating with you in a civilised manner, but these conversations have to be abandoned eventually.

Thu, Mar. 30th, 2006 11:14 pm (UTC)

1. We do in a way. I think this might help explain my position on the matter.

I pretty much agree with everything else you've said in this post.