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Mon, Mar. 27th, 2006, 12:56 am

Coca-Cola wages war against choice - and tap water

In this age of branding, even plain old milk needs a big ad campaign and celebrity endorsements. But another popular beverage, tap water, has no such support — a tactical misstep that has left it vulnerable to aggressive competitors like the Coca-Cola Company.

The Associated Press
Coca-Cola's entry in the bottled-water sweepstakes.
Coca-Cola offered a glimpse of its battle plan against tap water in an article on one of its Web sites headlined "The Olive Garden Targets Tap Water & WINS."Aimed at restaurants selling the company's fountain drinks, the article laid out Coke's antiwater program for the Olive Garden chain as a"success story" for others to emulate.

The article was posted three years ago but went unnoticed until this summer, when Rob Cockerham, a graphic designer in Sacramento, Calif., stumbled across it. It then spread through Internet circles until Coca-Cola started fielding questions about it and took the entire site down. A spokeswoman said the company was concerned that the site, which was due to be dismantled anyway, might be misinterpreted by consumers.

Wed, Mar. 29th, 2006 08:11 am (UTC)

I'm ok with some greed. It seems pretty human to me.

Yeah I suppose. But murder and rape are also pretty human, if you mean they both existed in civilisation and when we still lived in fear of nature like all other animals.

It keeps people trying and this sure has helped the net world quality of life.

Despite the overwhelming exploitation of neoliberalism, corporatism and all the rest, it's true that everyone is slowly getting lifted off the mud. The problem is that we could do it infiniately better and that its rapidly destroying the planet. Resource depletion (mainly oil and gas) will probably bite a significant chunk out of the quality of life some of us have obtained.

If enough people are into it, though, I'm sure you and I will have to adjust.

I don't really go to restaurants, but I really hope a trend against water isn't too prevailant. It's something I demand I should be able to get for free, anywhere. There arent many things like that.

Sure, it's a marketing ploy

Yeah, but its a marketing ploy against the single most essential thing we need to live. That's sleazy by any corporations standards.

Wed, Mar. 29th, 2006 08:23 am (UTC)

1. By human, I meant natural and understandable; something I could be sympathetic toward. Murder and rape are human, sure; but I they're things that humans tend to strive to avoid, generally. A platonic view of the matter might even lead us to think that they're inhuman(e).

2. Sure, it's got problems. I just don't gather that we've got something better. What do you think would work infinitely better?


4. The Olive Garden isn't trying to get you to keep you from drinking water ever. I'm sure you can still walk into any Olive Garden and get a glass any time. They're just trying to get you to drink something else while there. They'd want you to drink water at home. Or, get it from their food/drink. No one's going to die of thirst because the Olive Garden doesn't serve you tap water when you first sit down at your table.

Thu, Mar. 30th, 2006 10:48 pm (UTC)

But don't we strive to keep people from being greedy as well? Even an advocate of capitalism (to whatever extent you are one of those) can see that competition and greed aren't the same thing.

I'm not going to present my manifesto for how I think the world should be, because aside from time and space, I don't have a complete one, not even close. I just know that trickle down economic thinking is a crock of shit, as evidenced by the fact that over half of humanity still lives in, at best, pretty bad conditions, despite a massive increase in economic growth worldwide. I also know that a system built on the idea of infinate economic growth in a finite world is at least as stupidly utopian as anything the Marxists or anarchists could come up with. I'm not anti-globalisation, but I think the way it is done now is a sham.

Well, I've never been to an Olive Garden. It's just that you said "if enough people buy into it, you and I will have to adjust", which sounded like a situation where water was less available. Oh well, misunderstanding perhaps.

Nice debating with you in a civilised manner, but these conversations have to be abandoned eventually.

Thu, Mar. 30th, 2006 11:14 pm (UTC)

1. We do in a way. I think this might help explain my position on the matter.

I pretty much agree with everything else you've said in this post.